Consumer Related Observations – Part I

CBS Sports During Patriots and Steelers Game

After an injury in the second half, Jim Nance said we need to take an injury timeout. Let’s be real, their focus is on the production and when TV timeouts are to be taken and less focus on the injured player. Anyway, does it matter if the interruptions pertain to the 2 minute warning, injuries, or change of possession? An injury timeout really means we get to add 1 or 2 more minutes to the broadcast. I don’t care if a timeout is due to naked men running in the field or an injury, commercial interruptions are still interruptions with commercials.

A few years ago, when the NFL was still refining their instant replay process, the networks would often go to a one or two minute commercial. Why not as this often took much longer than many fans thought was necessary. Today, the instant replay process is much more refined and often the networks don’t need to go to commercials. However, we’re seeing many more injuries than several years ago and networks will typically go to commercials while the injury is addressed. In other words, the networks essentially replaced the instant replay interruptions with injury timeouts.

Geico logo from Carinsuranceguidebook.com

Geico logo from Carinsuranceguidebook.com

CBS Halftime Show on December 17, 2017

It’s been a while since I watched a halftime show on CBS so due to the big game between the Patriots and Steelers, I decided to let these 15 minutes or so run through. Besides, this show might provide me the opportunity to checkout their analysis and highlights during intermission. I empirically clocked the actual show at around 2 and 1/2 minutes. Said differently, 150 seconds or 30 seconds per show member. Looked at another way, the halftime show is about 15 minutes and it could be broken down into 6, 150 second segments. 5 of these segments would include a few public service announcements, some local commercials and national ads. The other segment would include a very short period of analysis and highlights by a panel of 1 moderator and 4 NFL commentators.