Random Consumer Thoughts – Part I

NEW CAMPAIGN FOR SMOKEY THE BEAR 

bearMeaner looking bear than years ago. Used to say, only you can start forest fires but now, it’s been extended to wildfires and not just forest fires. Does that mean we’ve wiped out certain amount of trees over the years so now it’s been extended to trees and grass- anything that’s hard to control?

Only you can start forest fires. Really? So no other means that can start forest fires? So lightning is off the hook? That’s interesting to know.

CLOSED CAPTIONING

So I joined a health club a few months ago — my significant partner felt it would help me get out of the house to get some mental, social and physical exercise. So far, it’s worked out well. Anyway, when I’m on most of the aerobic equipment, there are TVs that can be accessed while exercising various key muscles. For the most part, these programs provide closed captioning so one can follow along while not interfering with your neighbor exerciser. When I see this, it’s all in caps — it reminds me of texting in all caps or posting on the Internet — it’s like shouting. Is it possible to use correct capitalization during closed captioning? In addition, there is sometimes a delay between the words that appear on the screen and when the words are spoken so if several people are commenting, it’s hard to know who said what and when. So it might be useful to subtly label each statement or sentence. One other thing, would it be possible to include correct spelling and correct punctuation with CC?

CLOSED CAPTIONING AND CONFERENCE CALLS?

You sometimes have CC where different people represent different areas. You often have participants who may have a strong accent where you don’t know exactly they are saying. Would that work? In person, someone speaking in a strong accent is less challenging to understand. However, during a conference call and especially if you don’t know these individuals, would not closed captioning or a way to translate into standard English assist in the communication process.

LACK OF DIRECTIONAL USAGE

As I drive, I pay attention to a number of things, including other drivers. It’s just a natural thing I do. My focus is on my driving as well as what the other guy is thinking or doing. What makes me wonder is the whole idea of signaling or using one’s directional. I find that only about 70-80 percent of all drivers don’t use their directional correctly.

What does that mean? When someone does not use their blinker until they are in the turn lane, that’s not using the directional correctly. What’s the point at that time ? we know what you’re going to do. What about someone who moves from one lane to another and halfway through the process let’s the drivers around what they are doing. Again, at this point, what’s the point? Another situation involves someone who quickly slows down and breaks and seconds later they turn on their blinker. Again, if you’re an attentive driver, you are anticipating the driverRECIPE 1 turning as the intersection is approaching and they are significantly slowing down. Again, what’s the point?

IF YOU CAN READ, YOU CAN COOK

During the Dan Patrick podcast, there are a number of Danettes who will advertise certain products. This is typically done during the beginning or end of the podcast or at several times during the podcast. One ad over the last few weeks has captured my attention.  Seton O’Connor, one of the Danettes claims he needs help in the kitchen. Apparently, he is bad in the kitchen that he burned rice. Therefore, he goes on to promote Blue Apron — Discover a new way to cook. I’m not buying this. Seton claims to be incompetent in the kitchen hence he needs all the help he can get so he promotes BA. However, did he give cooking a fair shake? Did he follow the directions closely when he cooked? Did he include the right ingredients?

RECIPE 2A few years ago, I remember hearing someone claim that if you can read you can cook. In other words, find the recipe, gather all the ingredients and follow the recipe step by step in producing a meal. I know it may be an over simplification but there’s a lot of truth to it. Indeed, there are many elaborate or complex dishes that are nuanced that may take practice and additional skill to accomplishment, however, only 20% of those meals may apply. The majority of meals can be produced by anyone that can read, follow directions in an order fashion. I have nothing against Blue Apron, but I wonder how many people choose this route to take because they don’t want to cook instead of not able to cook.

 

Kevin Schwarm

I have over 25 years of professional experience in business, information technology (IT), and customer service. Industry experience in retail, medical insurance, higher education, non-profit, financial services, and property and casualty insurance. Customer focused professional interested in providing value (save time, money and aggravation) by evaluating and analyzing information, services and products with a unique perspective.