Over the last year or two, Scott’s Lawn Care company has hired Phil McKee of Glasgow, Scotland to help pitch their products to those lawn owners who perhaps want a lawn of envy. Phil is from Glasgow, Scotland’s largest city and indeed Phil has the perfect Scottish accent to help sell this fertilizer stuff by connecting a Scot named Scott to Scott’s. He’s helping to convince those newbie suburban dads who may not know the difference between a drop spreader and a rotating one, what it takes to have a beautiful lawn.
Having this approach by Scott’s appears to be new, some of their ads in the past were quite plain, less personable and homogenous. Having their new spunky spokesman, Scott, definitely adds more personality to the brand. He’s smart, gregarious, honest looking and a great partner to improve the beauty of your greenscape up a few notches. With the cutest accent, red hair and a fair complexion, is he not perfect for the job? If so, with his fair complexion, he may recommend you do the majority of your yard work early in the morning to help protect your skin.
Will your neighbors not love you if you don’t use chemical fertilizer on your lawn? I guess it doesn’t matter which chemicals are dumped from which chemical provider as the reliance of lawn fertilizer is quite typical in suburbia. If you don’t, there may be love lost between you and your neighbors as those dandelions that are supposed to shrivel up and go away after some applications may remain and a wind from any direction will spread those nasty seeds onto those lawns that could be easily treated by the 4 Step program. Scott has an important question about your grass. You don’t want to be the only neighbor on your street with an inferior lawn so take my advice and follow the Four Step program by Scott’s. You know, first you address crabgrass in Step 1, and other weeds (although difficult to find on various Scott’s websites what those other weeds are) in the early spring. In late spring or early summer, the focus should be on eliminating dandelions and other broadleaf weeds – Step 2. Step 3 occurs late summer and Step 4 might be late fall. If you look at the chemical compositions of Step 3 and 4 (Nitrogen, Phosphorus and Potassium), there’s very little difference.I’ll be the first to admit I sometimes watch too much sports. That means I’ve seen these more times than I care to count. So, once you have consistently eliminated all crabgrass, dandelions and broadleaf weeds and have a lush and thick lawn, when will they have an honest dialogue about the potential damage to our water supply and ultimately, our drinking water?
I will give this company all the four leaf clovers that I find in my lawn in between my crabgrass for developing the 4 Step Lawn Care. They are keeping it simple for consumers. As the winter winds down and the last of the snow goes away, you begin with Step 1. Add each additional step as summer flashing before our eyes and then don’t forget the last application before winter is upon us for too many months to count. It’s as easy as 1, 2, 3, 4. You’re only responsibility is to feed that green monster every so often once the snow melts.
Thinking critically, having said the 4 Step program to promote a million dollar lawn, what credibility does Scott contain, seeing how he’s from Scotland. Being from Minnesota, Wisconsin or Illinois, does Scott really know what’s best for our lawns? If you’re from Georgia or Tennessee, how different is that climate from the rainy and cool climate of Glasgow? Should that come into play? You’re dealing with different growing seasons and different types of grass and soil conditions so there are several things to consider.
Is it merely because of his wonderful accent and poised demeanor that we automatically buy in to what he’s selling?
Getting back to different regions and soil types, perhaps Scott’s should customize and develop a specific fertilizer for specific regions and soil types?
A few other questions that might come into play when it comes to caring for your lawn. Do you mow? High or low in summer? Do you aerate every year or other year? Do you bag or mulch your grass clippings, thereby adding nitrogen back into the soil, reducing the need to fertilize so frequently.
One last thing…So I do an Internet search on “should I fertilize my lawn?” and the first thing that appears is Scott’s website not answering my question so it’s not a question of ‘it’ but ‘when’ one should fertilize your lawn. It’s not even an ad. Perhaps there’s a lot of $$$ in pedaling chemicals to those consumers who will merely bite the bullet and fork over a lot of dough – this may mean Scott’s can hire expensive SEO kings and champions will know how to get the best rating even without advertising.
One more thing: Another search was listed as ‘Is it necessary to fertilize your lawn’? Guess which website was on the top of the list of about 4,780,000 results (0.52 seconds).
Good news, if I search ‘fertilize lawn’ there Scotts website is second on the list but the first non-ad. The top on the list is an ad for good lawns using Scott’s fertilizer.