Sometimes, while watching TV or listening to the radio, I will hear various public service announcements, which captures my attention. This might include messages such as: don’t text and drive, buckle up, avoid aggressive driving, and don’t drink and drive. Good deal!
In some earlier posts, I’ve mentioned that some of these public service announcements should be displayed on neon roadside signs — to improve the safety of our roadways. Yes, buckling up is important but what about avoiding aggressive driving? We all know we shouldn’t drink but what about reminding drivers to signal before they turn or to provide enough space between you and the driver in front of you. Regardless of the highway public service announcement, should we not consider rotating some of these messages on these roadway signs if not also through various media channels? Public service announcements for motorists are great but diversifying these messages might improve safety too. Is that something you think might have value?
The second part of my highway public service communication idea pertains to a different sort of messaging. This morning, I saw a license plate holder message sponsored by Schaumburg Toyota about the buckle up campaign. Fair enough. They are providing a public service while receiving some free advertising — prudent business but what about expanding this type of announcement? In other words, add other similar announcements such as: Avoid aggressive driving, lights on when raining, use your directional when turning, no texting while driving, to just name a few. Auto dealerships would be receiving free advertising as well as adding other important public service announcements to the mix. This would provide another channel to not only teach people to “buckle up” but introduce other important driving tips to improve safety on our streets and highways.
Are you in? Do we need to be reminded on how to drive? Do these two approaches have some merit?