Look at Me, Look at Me, Look at Me…

Social media is here to stay, whether that is Twitter, Foursquare, Facebook, or LinkedIn, they will be around or some form of social media. It used to be a handful of years ago, you’d call or email a family member or friend with an update, question or just to chat. Today, many of them are on Facebook, so a quicker response might be to ping them through FB. If active individuals within FB create a family or friends network, and you’re not on FB, you’ll run the risk of being outside the loop with events or goings on.

Even before Facebook went public, I wasn’t ever “in love” or excited about this social media platform so I may have “checked in” once or twice a week and only for a few minutes. Recently, any love that I have for FB is slowly being eroded – too much bragging and self-centeredness going on. Unlike most of the teenagers or college kids, I don’t have hundreds of friends, but I do have enough contacts (70 or so) where I should get a good representation on what’s going on in their life. So if I check once per week, it should provide a nice “snapshot” of what’s going on in the majority of my contacts’ lives.

Narcissism

Narcissism image from wikipedia.org

What I’ve been noticing over the last 6 months (or even longer), is this “Look at Me” syndrome. Some of whom one might label as egoists! There are about 6-10 of my contacts who usurp about 80% of my FB bandwidth meaning that, regardless of the time of day or day of the week, these individuals have something posted. Kind of like the 90/10 or 80/20 principle so 20 percent of my contacts produce 80  percent of the content. What are my other contacts doing? Are they passively participating or have they left this social media space? This observation if anything has gotten more acute from what I’ve seen. I’m wondering if other selective users of Facebook have seen this same phenomenon. Anyway, maybe a little break might help me gain more objectivity.

So it’s been about 5 weeks and I decide to “check in” to see what’s up with my friends and contacts on FB. What do I find? The same scenario – a handful of people who are producing the majority of the chatter. From my experience, what’s still occurring after my respite from Facebook is what drove me away in the first place. This “Look at Me” mentality. Perhaps I’ll give a mulligan to teenagers or maybe self-absorbed college kids wanting a lot of attention but at some point as a mature adult, do you have to “tell your world” all your activities and thoughts even if many of them are trite and insignificant?

Even though I’m not sure how many are listening to me, Facebook and maybe a few other social media platforms are about staying in touch, sharing pictures (when special), special events such as graduations, birthdays, anniversaries – things like that. Perhaps I’m more modest before I share to my network? But I wonder if sharing your opinion, videos or pictures every day or other day to family and friends is overkill.

At least that’s how I see it. Would you agree?

Kevin Schwarm

I have over 25 years of professional experience in business, information technology (IT), and customer service. Industry experience in retail, medical insurance, higher education, non-profit, financial services, and property and casualty insurance. Customer focused professional interested in providing value (save time, money and aggravation) by evaluating and analyzing information, services and products with a unique perspective.

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