Comments on the 2012 Olympics and NBC’s Coverage of the Event

THOUGHTS AND OBSERVATIONS

How many non-American metal winners will we see interviewed or highlighted by NBC’s coverage of the London 2012 games?

How many non-American metal ceremonies will we see on NBC?

Why are all the key swimming events recorded and then played later that night around 10 pm CT?

Olympics 2012 London

Image from Badzine.net

Why does beach volleyball play to 21 points but regular volleyball play to 25?

How can you determine when a foul is committed in water polo? When someone starts to drown and regugitates water?

Why do so many Americans just want to see other Americans win a metal in the Olympics?

Why are some people suspicious when a young female swimmer from China beats her best time by 7 seconds but not when a young American beats her personal best by 14 or more seconds?

Why are there several timeouts allowed in volleyball but not in Olympic football (soccer)?

Does English royalty have to attend most key events at the Olympics? What about distributing some of those tickets to the less fortunate?

Because of so many commercials during the Olympics, we recorded much of the coverage from London. It got so bad with so much stoppage of coverage (commercials) that we were sometimes annoyed at having to speed/fast forward through the recorded commercials to just view the coverage let alone having to watch the commercials.

When talking about Olympic coverage, why can’t all media companies mention a “Spoiler Alert” before they began to mention the results of the recorded action which will be viewed by many later that night. This could precede their reporting of the events at the Olympics. This could apply to TV, Radio, the Internet. Just standardize the process mentioning “Spoiler Alert” seconds before the “wrap up” or results are given to improve the customer experience. Of course, this idea would apply primarily to Olympics and special events that may be 6-18 hours ahead of Eastern Standard Time.

London 2012 Olympics

Image from Squidoo.com

During water polo coverage, they may say that Kelly Roulan or Haley committed a foul (by mentioning their name) but they don’t circle the player in the water or may not give their number. I don’t know where to look to evaluate why the official called a particular foul. Some new to water polo may want to learn more about the rules so providing more “context” and understanding might help.

How well prepared does Andrea Kremer have to be when she has to interview 4 American swimmers after they just won the gold medal in a swimming relay event? Maybe she’s so well prepared and makes it seem so effortless.

Why is it so common during Olympic coverage of team sports involving one American team where you hear, “USA, USA, USA?”

Why are sand and regular volleyball games broadcast on NBC but soccer or association football are not. To view association football games, you have to go to 1638 (AT&T U-verse) which broadcasts strictly soccer for the 2012 games.

It’s bad enough that they go to a commercial during the women’s quarterfinal beach volleyball but then they bring it back live so you’re missing some of the points and action of the match. If I have to deal with those 2 minutes or more of commercials, provide me with the place where we left off — kind of like the NFL or NHL.

When they broadcast track and field events, they need to emphasize if it’s the quarter finals, semi finals or finals. Show it on the screen — especially if you’re watching with a group of people  while socializing or other situations when the sound has been turned off. Give viewers that additional viewing experience.

Convince TV editors to add the 30 second shot clock to Olympic Water Polo — improve the user experience.

Would you have any thoughts to add that I may have missed?

 

 

 

 

 

Kevin Schwarm

I have over 25 years of professional experience in business, information technology (IT), and customer service. Industry experience in retail, medical insurance, higher education, non-profit, financial services, and property and casualty insurance. Customer focused professional interested in providing value (save time, money and aggravation) by evaluating and analyzing information, services and products with a unique perspective.

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