IS THIS EMPATHICA SERVICE AND BEING CUSTOMER FOCUSED?
Yesterday, I saw the link on Forbes.com for an interesting article so I had to review. The title was The Most Annoying, Pretentious and Useless Business Jargon as I couldn’t control my curiosity. I was thinking, “There are 45 on the list, how many of these expressions do I use.”
After clicking on the link, it brings you to the start of the Most Annoying, Pretentious and Useless Business Jargon. To review all 45 on the list, you’ll have to painstakingly go through each link (and item), one by one. Talk about a challenging exercise bound to challenge the nerves of the most patient reader!
Talk about annoying! Talk about pretentious! Talk about useless! Seriously, the editor(s) at Forbes do not see the irony between the article and how the website list was laid out? Talk about annoying…No thanks.
SIDE NOTE 1
Would anyone actually go through this entire list? If they did, would they take notes on some of the most key useless business jargon. Perhaps there are a few readers who took this on as a challenge – to see if they could get through the list, one by one, not necessarily for education purposes but merely as a test of one’s will and strength.
SIDE NOTE 2
Mind you, Forbes.com is not the only online content provider who teases you to click on a link and then forces you to click and click to see the entire list. I noticed The Christian Science Monitor offers this tease and I’m sure many other online content providers are engaged in this model. Having said that, from my experience of reading the business news off of Google News, Forbes is a frequent offender of this type of tease journalism.