What Other Public Service Campaigns can we use in Illinois Besides ‘Click it or Ticket?’

This afternoon, I heard a public service announcement on a Milwaukee radio station about safe driving. It quickly captured my attention. They mentioned the hazards of driving too fast, tailgating, aggressive driving and passing on the right. What a pleasant surprise for a public service announcement to talk to motorists about becoming a safer and more considerate driver.

Turn to the State south of Wisconsin on I-94 and I-90 is Illinois. There are only two driving campaigns I’ve heard about over the last 10 years or so. One, is the Click it or Ticket campaign. The campaign basically tells you to “buckle up,” otherwise, you’ll get a ticket – not a friendly public announcement approach. Strangely, I hear that message and feel as though I’m being scolded. The other campaign talks about the dangers of drinking while driving. From the majority of what’s been written, these campaigns have improved driver behavior but are there other valuable campaigns the Prairie State could implement?

When’s the last time you heard a public service announcement in the Windy City or Land of Lincoln educating people on being more respectful and exhibiting less aggressive driving? Public service announcements such as motorists driving too close, driving too fast for conditions, excessive lane changes, not using their headlines in rainy or stormy weather, and the dangers of ignoring red lights.

Isn’t these traffic public service announcements about improving the safety on our city streets, state and county highways and tollways? All about safer driving conditions and more efficient travel? Let’s seriously consider some public service announcements on multiple media platforms educating motorists on how to drive more safely and defensively.

Getting back to the public service announcement in Milwaukee, they mentioned one other thing. This announcement mentioned new traffic lanes on the Interstate system around Milwaukee. They were giving people a “heads up” with new lane configuration within the construction zones. Does that occur as a public service in Illinois? Should it? Should other safe driving campaigns be included as well? If they did, how much safer would our roads be in Illinois?

Kevin Schwarm

I have over 25 years of professional experience in business, information technology (IT), and customer service. Industry experience in retail, medical insurance, higher education, non-profit, financial services, and property and casualty insurance. Customer focused professional interested in providing value (save time, money and aggravation) by evaluating and analyzing information, services and products with a unique perspective.

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