A few days ago, while discussing Madonna’s Super Bowl XLVI half-time performance, Mike and Mike in the Morning (on ESPN 1000 Chicago) didn’t see any valid reason why Madonna wouldn’t lip-synch during her performance. There were some grumblings in the media about her not actually singing during this big event although these two hosts saw nothing wrong with what she did. If the music and voice were originally hers, why does it matter if she doesn’t actually sing during a performance seen and heard by at least 100 million Americans?
It’s simple – marketing. I want to hear her voice during the Super Bowl – has it changed over the years? Can she reach the high notes? Does she still sing well? Public opinion says Madonna once had a great voice, but how does it sound on February 5, 2012? If this half-time entertainment delays the Patriots-Giants game by 30 minutes, I want a fair sample of what to expect if I, or others, decide to attend one of concerts during the Madonna 2012 Tour. That’s why I say no to lip-synch. She’s an entertainer and when she entertains, I want all aspects of the entertainment to be live and real.
People might find this perspective rather extreme but I call it a logical platform in which to evaluate one’s product or service. Would you agree?