Does small downtown street signs in Chicago put me in the Loop?

I spent a few hours one March morning walking around downtown Chicago as I had a few appointments in the city. It was a cold, windy, and gray day, which is not out of the norm for late March although you never know what Mother Nature will bring the Second City. In other words, expect the best but prepare for the worst.

As I walked along the Chicago River, I noticed very large green street signs on some of the bridges directly over the Chicago River. These signs were very large and noticeable; it appears these signs are designed for boaters and boat passengers. I could not help notice this signage was large enough to be of value for those on the river. Later that morning, as I walked north on State Street towards the Chicago River, I noticed very small street signs. These street signs were difficult to read and were ubiquitous throughout the downtown area.

Just wondering, why not apply the size of the Chicago River signs to the street signs in the Loop? They don’t have to be exactly the same size but signs that could help you maneuver the Chicago Loop and nearby neighborhoods with a little intuition, a map and map reading skills.

I know, I know, technology is moving towards GPS in cars, smart phones and other apps are available to assist you to get from Point A to Point B so why spend money on large streets signs? Besides helping visitors maneuver around neighborhoods, especially touristy ones, it may add more charm and warmth to the downtown area. And who knows, with the green branding, it could help improve the marketability and character of Chicago.

Kevin Schwarm

I have over 25 years of professional experience in business, information technology (IT), and customer service. Industry experience in retail, medical insurance, higher education, non-profit, financial services, and property and casualty insurance. Customer focused professional interested in providing value (save time, money and aggravation) by evaluating and analyzing information, services and products with a unique perspective.

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