Today, I received an email (4:02 pm, September 2) from Panera asking me if I’d take a short survey about why I visit Panera Bread (From your friends at MyPanera). The email went on to say your opinion is important to us and would appreciate if I took a short 5 minute survey. I have received a few Panera survey requests in the past — sometimes participating — I suspect the survey had to do with belonging to the MyPanera Program.
Look, I’m a fan of Panera and love to provide honest and objective feedback so I decided to spend 5 minutes with this survey. Unfortunately, the survey I was trying to reach (see below) has been closed.
Look, regardless of the retailer or restaurant, if a retailer asks you to complete a survey, the retailer needs to verify the survey process is operational and not closed. Someone’s opinion of a restaurant can change on a dime after a negative experience — occurring in person or online. Certainly not customer focused. It’s not as though I clicked on the survey link 3 weeks after receiving the email. In fact, I attempted to complete the survey less than 5 hours from receiving it.
Did others have the same issue with this survey?
Page that appeared after clicking on the Survey Link…