Using Security Cameras For Consumer Feedback

 Thinking aloud, I’m wondering if retail stores could use security cameras for other business purposes besides their security needs. If this is permissible, retailers could learn a lot by just watching shoppers interact in the store. Watch their demeanor or non-verbal communication as they peruse the store. If retailers are interested, feedback on the shopping experience could be valuable data on what’s working as well as areas for improvement.

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Kevin Schwarm

I have over 25 years of professional experience in business, information technology (IT), and customer service. Industry experience in retail, medical insurance, higher education, non-profit, financial services, and property and casualty insurance. Customer focused professional interested in providing value (save time, money and aggravation) by evaluating and analyzing information, services and products with a unique perspective.